Tiger Woods at TPC  | photo ©2013 Erik Lesser/EPA
Tiger Woods at TPC | photo ©2013 Erik Lesser/EPA

Like him or hate him, golf pro Tiger Woods is a winner. He proved it again on Sunday — Mother’s Day — when he held off the competition and won The Players Championship at the TPC at Sawgrass in Ponte Vedra Beach, Florida. It marked his fourth win in only seven tournament tries of the young season.

His secret for winning? Along with owning a great golf swing, being a master strategist and having a history of pretty much being in the hunt on any given Sunday, it’s got to be that RED shirt he dons whenever he marches to the first tee on the final day of tournament play.

And, I’ve got scientific proof to back that up.

Mar. 2005 Nature Journal cover | ©2005 Nature Journal
Cover art ©2005 nature

According to researches, the color RED can be intimidating. In a 2005 study by British scientists, published in nature, the international weekly journal of science, they found that athletes wearing RED have an advantage over competitors wearing other colors. “We find that wearing RED is consistently associated with a higher probability of winning,” the researchers wrote.

Now, this isn’t a post about Tiger, or golf, or athletics. It’s about…grocery shopping.


You heard me. Grocery shopping, and the effect the color RED had on me recently.

Italian grown Bigarreaux cherries | ©Tom Palladio ImagesWearing BLUE as I entered the supermarket — I’m already at a disadvantage — I immediately stopped dead in my tracks and stared straight ahead into the produce section that fronts the store, much like those Pete Dye-designed pot bunkers guarding the greens at Sawgrass. Right there, bookended by YELLOW bananas and seedless GREEN grapes, were plastic containers filled with shiny, bright RED cherries.

Like Tiger when he makes the turn and starts his charge on the final back nine, those ciliegie Bigarreaux (Bigarreux cherries) dared me to try and come close to their pin placement. With hazards on both sides — the aforementioned bananas and grapes — I felt like tearing up my shopping list (scorecard) and just calling it a day.

Italian Bigarreaux cherries | ©Tom Palladio ImagesInspecting several cartons, I found nary a bruise or blemish (divot or spike mark); so, zombie-eyed as I was — like Bill Murray handling explosives to get at that menacing gopher in Caddy Shack — I picked one out, placed it in my hand-carry cart, came to my senses and walked away salivating at the mouth knowing what awaited me when I got to the 19th hole: the BLOOD-RED sweetness that’ll be drawn from the very first bite — like the motionless thud that the “Man-in-RED‘s” Titleist Pro V-1x golf ball makes when landing firmly on the green.

Tiger, Sawgrass and golf metaphors aside, what about these RED winners I carried out in my bag?

Italian grown Bigarreux cherries | ©Tom Palladio ImagesThe Bigarreux, grown down south in the Puglia region around Bari, is the very first variety to hit stores and open-air markets around Italy. Because these cherries officially open up the season in the Bel Paese — similar to Palmer, Nicklaus and Player (the “Man in BLACK) at The Mastersthey get added celebrity as the prima primizia (first fruit).

On sale from early May to June, the B’reux is heart-shaped with firm and crunchy flesh, and a mouthwatering sweet taste.

They don’t have much of a shelf life, so they’re rushed to markets across la Penisola within 48-72 hours of harvesting, and then quickly and continuously consumed by countless Italians until the short season is over.

Italian grown Bigarreaux cherries | ©Tom Palladio ImagesWhat is it about the color RED that just stops us dead in our tracks, makes us stare and then react impulsively?

Those “mad” scientists do say that RED, more than any other color, provokes clearly identifiable reactions in human beings. I guess they’re right.

I’ll tell you one thing, I won’t be grocery shopping on Sundays until the cherry season is over. Like Tiger Woods and the island green on the 17th at Sawgrass, cherries and just too INTIMIDATING.

©The Palladian Shopper 🙂 | ©Tom Palladio Images

The Palladian Traveler's Borsalino over cobblestone | ©Tom Palladio Images



Written by The Palladian Traveler

Tom traded his hometown St. Louis Cardinals' baseball cap in the United States for a Borsalino and he now hangs his "capello" in the Puglia region of southeastern Italy. A veteran print and broadcast journalist, with well-worn passports that have got him into and out of 50 countries and counting, Tom fell in love with the "Bel Paese" years ago. As he notes, "I'm inspired by the beauty I find in all things that are very, very old, and reliving history, or at least meandering along the travertine and cobblestone that were laid down over a thousand years ago and just looking up and marveling at what occupies the space still today, really gets my 'Vespa' running." Tom has a good eye behind the lens and is a graphic storyteller, but he'll let you decide as he keeps his camera batteries fully charged and the posts flowing from his creative hideaway in the hills overlooking Ostuni. You can also follow his dispatches via TravelingBoy.com and Anthology Magazine Ireland.


  1. I have a red tie that I wear when I have a big presentation or meeting with someone important…more importantly Steph is going to be eyeing those cherries, let her lose in italy at harvest time and she there will be no more for anyone…


  2. And the red of strawberries. Irresistible! They grow strawberries in Kyrgyzstan that are so sweet and so delicate that they have to be eaten the day they are picked and bought. In fact, they may turn to juice in the plastic bag on the way home. And sooooooo sweet. I have always said that Michigan grows the best strawberries but now I know differently.


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